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Ken Wong is a faculty member and the Commerce ’77 Fellow in Marketing at Queen’s School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program has been rated by Business Week as #1 worldwide among non-US MBAs in the last three bi-annual rankings). Ken is also the Vice President, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution.

As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named a 2006 Inductee into Canadian Marketing Hall of Legends: the youngest inductee to date. In 1998, Ken won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen’s, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College and Harvard’s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta.

As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He has served as a columnist for Strategy magazine, Marketing magazine and the National Post. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on devices that assist organizations in becoming more “market-oriented” and in enhancing their “marketing productivity”.

Private corporations which have used Ken as a marketing and strategic planning consultant include: Armstrong Partnership; Equifax; Baxter Corporation; Bell Canada; Hoffman-LaRoche; Rohm & Haas; Tremco Products; Acklands Grainger; Sprint Canada; Xerox; General Electric (U.S.); Southmedic; QL Systems; Rx Plus and Sherritt-Gordon. He has also served as a Strategic Advisor to the Ontario Ministry of Education and Training; on various local, provincial and federal government task forces; and on the Community Editorial Board of the Kingston Whig-Standard. He often assists on judging panels, most recently for the 2007 Canadian “Best 50” competition (excellence in management) and the 2006 Canadian Entrepreneur of the Year.

He received his B.Comm and MBA degrees from Queen’s University prior to a period of doctoral studies at the Harvard Business School. He is former Chairman of the Board, PBB Global Logistics Inc and a member of Advisory Boards/Boards of Directors for Everest Asset Management AG, Equifax, Nature’s Path, Southmedic and the Kingston YMCA. He is listed in the Canadian Who’s Who and International Who’s Who of Business Professionals.

Presentations Include:


Marketing in a Down Economy:


The major research findings on marketing in a recessionary environment are presented and the results explained. More importantly, Ken translates that research into implications specific to your industry and your organization. In addition, for B2B businesses, Ken discusses what it means for your clients so that sales and marketing staff can better understand their client’s perspective.

Competing Against Giants:

How Smaller Firms Can Prosper
In an era where industry consolidation and mergers are creating scale-advantaged giants in almost every line of business, some smaller firms have found a way to not only survive but prosper. Learn how to capitalize on the disadvantages that large size can bring, how to leverage the unique qualities of small scale operations and how to use organizational arrangements to reap many of the benefits of large size without sacrificing the positive aspects of being a smaller enterprise.

Your next BIG Thing:


Ken will do a review of recent trends within your industry and search for other industries that have common characteristics. Ken will then combine this information with state-of-the-art research to present an outsider’s view of the challenges and opportunities that lay ahead. This program has been done in several different sectors and is especially useful to those who are trying to communicate or get buy in for a new strategy or vision.

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